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State Spotlights

The Map of What Matters.

Five legal cannabis markets, each with its own culture, regulations, growing conditions, and emerging brand identity. We cover the states worth paying attention to.

California
CA
California

The market that started everything and still sets the tone for what American cannabis can be — for better and occasionally for worse.

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Oregon
OR
Oregon

A brutal market shakeout produced extraordinary quality. Oregon cannabis is better because of what it survived.

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Arizona
AZ
Arizona

Adult-use launched in 2021 and the market is still shaking out. The early movers are worth knowing about.

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Nevada
NV
Nevada

Legal since 2017, and the most tourist-dependent cannabis economy in the country. The resident market is a different — better — story.

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Colorado
CO
Colorado

The pioneer market, now a decade in. The initial rush has given way to consolidation, specialization, and the most mature cannabis culture in the country.

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