Brand Profile · Michigan
Michigan's most considered premium cannabis brand. Dark packaging, minimal copy, four products. The Midwest's design-forward answer to what premium cannabis can look like.
The Northern Standard operates with an editorial restraint unusual for the Midwest market. Four products, narrow range, consistent identity. The packaging is dark and minimal in a way that reads as confident rather than austere. The Midwest cannabis market is underrepresented editorially. The Northern Standard is proof that design-forward cannabis brands can emerge anywhere.
DirectCannabis Take
"Design-forward cannabis brands can emerge anywhere. The Northern Standard is proof."